Running a promotion

To celebrate the second anniversary of Tilda Virtual Services, I decided to run a special birthday promotion. For all you ‘ole timers’ out there who have been in the business longer than I, you can stop chuckling now. It was my first time and as usual I saw it as a learning experience.

1. Make sure you actually tell people you are running the promotion
2. Remind people to actually purchase on a regular basis up until the promotion ends
3. Be prepared for more takers

So what was the promotion? It was for 10 hours prepaid to be used within 12 months for $350 AUD. That was a whopping saving of $90.

I of course sent out cards to all existing and past clients thanking them for their patronage and then as an after thought why not offer a discount for my 10 hour prepaid package and inserted a coupon. This was super successful in that I received a gift from one client (thanks Melissa!) and kudos from the rest. They recognised the achievement and took time out of their day to ring and say congratulations. We also had a few clients take up the offer.

I then thought “hmm, I didn’t really promote this, why not send an email out to my newsletter list??” and had more people take up the offer. Now I don’t profess to be an expert in marketing nor do I pretend to know all there is about marketing but I learnt from this experience. PROMOTE THYSELF!

Because it is still May 31 somewhere in the world I am going to offer the promotion to my loyal blog readers. If you’d love to work with a Virtual Assistant who is a perfectionist, self professed nerd and a classic over achiever, then click here. If not…. thanks for reading and tell a friend instead!

Tagged as: Promotions, Virtual Assistance